Search this site or the web

Site search Web search


14.00  PRODUCT PROMOTION (12 LESSONS)

14.10 SPECIFIC OBJECTIVES

By the end of the topic, the learner should be able to:

a) explain the meaning of a product

b) explain the meaning and importance of product promotion

c) explain the various methods of product promotion

d) explain the advantages and disadvantages of each method of product promotion

e) discuss factors which influence choice of promotion method

f) recognize the need for ethical practices in product promotion

g) discuss trends in product promotion.