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14.00  PRODUCT PROMOTION (12 LESSONS)

14.10 SPECIFIC OBJECTIVES

14.20 CONTENT

14.21   Meaning of a product

14.22  Meaning and importance of product promotion

14.23  Methods of product promotion

14.24  Advantages and disadvantages of each method of product promotion

14.25  Choice of promotion method

14.26  Ethical issues in product promotion

14.27 Trends in product promotion